A graduate of the HIT Industrial Design Academy. He started his career designing living spaces and fashion stores as an industrial designer. He has always seen cinema and architecture as reflections of each other — the space we move in is the same space, whether through a camera lens or with human eyes, and the enjoyment of that space and its design elements is infinite. He naturally integrated into the world of cinema, using his design skills to express in the most creative and profound way the vision of the director, production or advertising agency, and to create an advanced visual language suited to films. His aspiration is to explore boundaries and create new visual ideas as part of the production. During more than 20 years of work in the advertising industry, and especially in the past 16 years during which he served as VP Creative at Gravity Creative Space, he was involved in every aspect of the field — from motion graphics to heavy 3D effects — for leading brands such as Coca-Cola, Sprite, QQ, Huawei, Verizon, Vivo, the automotive industry and more.

Key Topics