Media entrepreneur. Lives and breathes communications. Curious, critical, tries every day to think differently from everyone and harness the powers of the media world.
Rodrigo Gonzales
Media entrepreneur. Lives and breathes communications. Curious, critical, tries every day to think differently from everyone and harness the powers of the media world.
Biography
Lives and breathes communications. Rodrigo brings a curious and critical approach to the media world, with an emphasis on thinking differently and innovating. After a diverse career in the entertainment field, he founded Veo, a company that produces video content and advertisements customized for social media channels and large companies. The company focuses on creating quality and authentic content that combines moving visual storytelling with a deep understanding of the audience and the brand. Rodrigo is an excellent and inspiring speaker who takes the audience on a sweeping, enriching and enjoyable journey.
Key Topics
ActivismArtificial IntelligenceOctober 7th
Keynotes and Workshops
The News Creators Revolution - How Creators, AI, and Disinformation are Changing the World
In this lecture, Rodrigo reveals the full picture of the new news world: the rise of content creators as central information sources, alongside the growing threat of disinformation in the era of artificial intelligence. Based on experience gained from working with hundreds of influencers, journalists, and news channels, and providing real solutions to media crises, he presents how these worlds collide and what must be done to rebuild trust. Whatâs in the lecture: - How content creators became the news system for Gen Z and Alpha. - Why disinformation is the \#2 threat to humanity, and how AI amplifies it. - Practical tools for identifying truth in an era of manipulations, fakes, and images that look real. - Real field stories from recent years: real-time information management, global content analysis, and decision-making under pressure. - Networking models: skills he wrote and implemented in the field with hundreds of creators and media outlets.
How to Build a Modern Media Company - From Ongoing Work in the International Content and Communications Arena
In this lecture, Rodrigo presents the method he has built in recent years for creating modern communication: a combination of content creators, digital news systems, young audiences, and technology. The lecture is based on experience working with over 550 influencers, 27 news channels, dozens of international campaigns, and the creation of one of the world's most innovative platforms for powerful information flows. What's in the lecture: - Why the old model of communication is collapsing - and what will replace it in the coming decade. - How he built cross-country distribution networks that connect influencers, journalists, and organizations. - What brands should learn from content creators - and what creators must understand from news systems. - How to build a "media influence network" for any organization, including processes, information flow, and distribution. - Real-world examples from South America, the USA, Israel, and other countries.
Beat the Algorithm
Immediately after October 7, Rodrigo mobilized his entire team upon being exposed to Israel's horrific situation in the digital arena. Through a lot of creativity and AI, Rodrigo and his team managed to reach over 50 million people and overcome the "digital ghetto" in which Israel is located. In the lecture, Rodrigo reveals the artificial intelligence tools he used to create his "army of influencers," and which tools he used to measure the level of influence and exposure.
