Matan Cohen Grumi

Former rockstar, leading AI artist, commercial director, founding Creative Director at Pika.

Matan Cohen Grumi — Former rockstar, leading AI artist, commercial director, founding Creative Director at Pika.

Matan Cohen Grumi

Biography

Matan Cohen Gromi is a multidisciplinary creative professional with a rich background across several fields. He currently serves as the founding Creative Director of Pika, an AI-powered creative platform, where he develops new approaches to storytelling and visual content creation using AI technologies. Before joining Pika, Matan was deeply involved in the music industry as a rock musician and played in the metal band Betzefer, which gained significant recognition and was signed to a major record label in 2004. His transition from rock music to advertising and AI highlights the breadth of his skills and his ability to adapt across industries. In addition to his music career, Matan has extensive experience in the advertising industry with more than 20 years of professional experience. Over the past decade he has directed television commercials for international brands such as Adidas, P&G, Sabon, and Columbia. He is also the owner of We Lift Productions, a television production company that became one of the ten largest in Israel. Matan is known for his innovative use of AI in creative projects, which has made him a prominent figure in the international AI and creative communities.

Key Topics

VideoCreative ThinkingCreative

Keynotes and Workshops

How I turned a raccoon into an Instagram influencer with 140 thousand followers
How I turned an AI raccoon into an Instagram influencer with 140,000 followers and tens of millions of views within two months? Matan will reveal the processes behind the success and describe how he utilized artificial intelligence tools to create engaging content that allows the audience to disconnect from daily routine and enter a world of imagination and humor.
From metal casting to Silicon Valley
In this lecture, Matan talks about the fascinating journey he took – from founding the metal band Betzefer with friends to working at one of the world's leading AI Video companies. He reveals how the two stories, of the music world and technology, are connected and how it all relates to the field of Artificial Intelligence.

Video Highlight