Lior Meiri
Creative professional, lecturer and strategy cracker.
Creative professional, lecturer and strategy cracker.
Biography
Creative Director and leader of creative teams in advertising agencies and tech companies for over 20 years. Beyond that, he was a teacher at Bezalel, an activist (still), a podcaster ('Chamutzim'), a children's and youth author, a start-up partner, and a voice-over artist for Tiv Ta'am and HOT. Believes that curiosity is the most important quality of a creative professional, and therefore continues to learn and update on new tools, with an emphasis on AI tools.
Key Topics
CreativeMarketingActivismAdvertisingContentStorytelling
Keynotes and Workshops
Morning brief, presentation before ordering lunch
Things that used to require teams of 5-10 people and an entire week can now be done much faster, more efficiently, and in a more beautiful and impressive way. A short workshop on combining 3 AI tools that will help you create a presentation that will blow the minds of your manager and everyone in the meeting room. A presentation ready even before the account manager comes to ask if you saw the email.
Good creative against bad people
Can good creative change the world for the better? Does a campaign, however good it may be, have a chance to defeat the poison machines rising up everywhere across the globe? In the lecture, we will see examples of activist campaigns from Israel and around the world and ask whether creative ideas succeed in changing reality for the better.
How to do the magic of creative planning
No perfect campaign ever happened without an excellent brief. How do you get from a marketing brief to a creative brief? In other words, how do you get from selling loans to moments that are priceless? From selling chocolate milk to people without a conscience? Abstract conceptual thinking is a magic that can be learned.