Many organizations want to be innovative, but innovation does not come from a one-off workshop, a brilliant idea, or the adoption of the latest tool. It grows from an organizational culture that enables people to experiment, learn, make decisions, and turn ideas into real products and services. In this keynote, Boaz shares lessons gathered over nearly three decades in the technology industry, working with startups, global companies, and organizations across both the private and public sectors. He combines principles from Amazon’s culture of innovation with practical experience from the worlds of software development, cloud computing, and artificial intelligence. The talk addresses questions facing leadership teams today: How do you innovate in conditions of uncertainty? How do you make decisions by working backwards from the customer? How can organizations encourage experimentation without turning every experiment into a massive project? And what separates a company that talks about innovation from one that can consistently put it into practice? This thought-provoking keynote gives audiences practical principles for building a culture of curiosity, experimentation, learning, and action. It is suitable for leadership teams, innovation conferences, company events, offsites, public-sector organizations, and companies undergoing technological or organizational transformation.